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The Cloud - A Great Marketing Term Posted By: Alberto Stellpflug

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1888 PressRelease - The Cloud is great marketing for service providers that store personal/business data in warehouses filled with servers. Factors to consider without the hype. USE AT YOUR OWN RISK It seems like an everyday event, personal information being hacked online, but why now, when we are so protected? Well, let's discuss these never ending real life disasters and maybe the answers are just common sense. First, the CLOUD is big business, very profitable like cable television and cell phone services so it attracts huge capital investment, government support and marketing promotion. Portrayed as a simple and secure method to store your personal data, available to you any time and place. Yes, technically these services make data storage simple and available, but having a large volume of data in one place also attracts hackers who consider the cloud a target of opportunity. History repeats itself once again and tragic lessons are learned, bandits usually strike at the point of greatest reward, in this case, server farms (the cloud) that house tens of millions of private data records. For hackers this is "the pot of gold at the end of the rainbow".

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